LOOP CAPSULE
THE CAMPAIGN FOCUSES ON HIGHLIGHTING THE SPECIAL CLOSURE OF THE PIECES OF THE COLLECTION THROUGH SOUND AND VISUALS, MAKING THIS ATTRIBUTE A PLEASING ELEMENT FOR THE EAR AS WELL AS FORMING A VISUAL LOOP WHERE THE IMAGES ARE LINKED TO EACH OTHER JUST LIKE THE JEWELLERY ON THE CAPSULE.
CREATIVE DIRECTION, ART DIRECTION, ON-SET DIRECTION AND POSTPRODUCTION